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‘In a time when communications touch points are in a great state of flux, Brand Storming builds on the core principles of smart branding and demonstrates how to evolve brand essence to accommodate and leverage environmental change. It's every brand builder's textbook for the new millennium.’ - Arthur Selkowitz, Retired Chairman Executive Officer, D’Arcy, Masius, Benton & Bowles

‘Brand Storming challenges the conventional wisdom on brand personalization to show you how to develop emotional and experiential relationships which go far beyond the product’s function. It’s an evolution in brand management.’ - Jay Niblick, Founder and CEO, Innermetrix Inc. Management Consulting

‘In a world that is not just increasingly flat but ownership of ideas and therefore brands become increasingly fragmented Brand Storming provides valuable thinking on how to navigate complexity and keep focusing on building relevance and resulting brand value.’ - Dick van Motman, President & CEO, DDB China Group

‘Of all the books out there on brands and branding, Brand Storming does something different. It gives you an intelligent, fascinating perspective on brands and their role in our lives.’ - George W. Singleton, Regional Business Director for Publicis in Asia Pacific

‘Many books have been written about marketing that seem to be distanced from the real relationship between brands and consumers. Brand Storming has an inner voice of authenticity. It mines the powerful nuances of brand engagement.’ - Jimmy Lam, President of Asia Pacific Advertising Festival, & Chief Editor of Longyin Chinese Language Advertising Review Magazine

"This book offers a different and innovative point of view on branding. It goes beyond the mere economic value of a brand, to include also its cultural, social and psychological dynamics. As such, it provides managers with a useful compass in today's unpredictable and unstable business environment.” - Andrea Ragnetti, Executive Vice President and Member of the Board of Management - Royal Philips Electronics, CEO of Philips Domestic Appliance

GARRY TITTERTON is a Fellow of the Institute of Directors. He also served on the US Advertising Associations Advertising Effectiveness Awards Judging Panel. Titterton was previously, a member of the Royal Institute of Marketing, and he was a member of the American Chamber of Commerce Marketing Committee for three years whilst in Tokyo. He was also visiting professor on the Executive MBA course at Tonjin University in Shanghai. Titterton has written articles in publications ranging from The Wall Street Journal to Far East Economic Review as well as respected marketing publications in UK, USA, Italy, and Asia. He was also a regular contributor to CNBCs Story Board TV program which covered marketing and advertising issues in the Asia Pacific region. He was the keynote speaker at the 2000 Asia Pacific Marcom Conference held in Hong Kong.

MICHELE FIORONI is a highly respected academic who also consults with companies in Italy. Michele has written two books prior to Brand Storming. They are The New Frontiers of Marketing Distribution, and The Experience of Shopping.